Wenzhou is located in the southeast of Zhejiang Province, bordering the East China Sea to the east and Fujian Province to the south. It has a subtropical monsoon climate with distinct seasons, warm and humid, with an average annual temperature of about 18°C.
Wenzhou, historically known as Ouyue, has a history of over 2,200 years. It was an important port on the Maritime Silk Road, thriving in commerce since the Song Dynasty, and in modern times, it is renowned for its private economy.
Wenzhou's culture blends Ouyue culture and maritime culture, with a unique dialect and intangible cultural heritage such as Nanxi Opera and Ou Opera. The cuisine features seafood and Ou dishes, with representative dishes like Wenzhou fish balls, Dengzhan cake, and glutinous rice.
Since the reform and opening-up, Wenzhou has become one of the birthplaces of China's private economy, known for the 'Wenzhou Model'. Today, Wenzhou is building 'Smart Wenzhou', developing the digital economy, while preserving historical districts and promoting cultural tourism integration.
The best time to visit 温州 is Spring and autumn are the best travel seasons.
Spring (March-May): Pleasant temperatures, flowers in bloom, ideal for visiting natural attractions like Yandang Mountain.
Autumn (September-November): Clear skies, abundant seafood, great for tasting seafood and outdoor activities.
Summer (June-August) is hot and typhoon-prone, winter (December-February) is damp and cold, but fewer tourists allow for a different experience.
The earliest recorded polity in the Wenzhou area, established by the Ouyue people.
Emperor Gaozong Zhao Gou of the Southern Song took refuge in Wenzhou from Jin troops, boosting local prosperity.
Wenzhou pioneered individual and private economy, forming the nationally renowned 'Wenzhou Model'.
Recommended places to visit
National 5A scenic area, known for its strange peaks, grotesque rocks, and waterfalls, reputed as 'famous mountain on the sea'.
National 4A scenic area, famous for clear water,奇特 rocks, numerous waterfalls, and ancient villages, a national scenic area.
Explore rich intangible cultural heritage and traditional crafts
China's earliest mature opera form, originated in Wenzhou, profoundly influenced later operas.
Traditional embroidery skill of Zhejiang, with exquisite composition and brilliant colors.
Known for fine lines and patterns, a traditional art in Yueqing area.
Must-know transportation for exploring the city
About 24 km from city center, with flights to major domestic cities and some international destinations.
Airport bus about 15 yuan
Connects Yangtze River Delta, Pearl River Delta, etc., direct high-speed trains to Shanghai, Hangzhou, Xiamen.
Second class to Hangzhou about 130 yuan
Covers urban area and major attractions, fare from 2 yuan, mobile payment accepted.
From 2 yuan
Taste the most authentic and popular local specialties
Made from fresh fish like miichthys miiuy, chewy texture with delicious soup.
Crispy outer shell with rich fillings, named for its lantern shape.
Wenzhou specialty breakfast: steamed glutinous rice topped with meat soup, crispy fried dough sticks and scallions.
An islet in the Oujiang River, with historic sites like Jiangxin Temple and East-West Twin Pagodas, known as 'Oujiang Penglai'.
National marine nature reserve, with beautiful beaches and rich marine life, a summer resort.
Large theme park suitable for family fun, with various thrilling rides.
Braised in soy sauce, chewy texture, a classic cold dish in Wenzhou.
Thin wrapper, tender filling, clear and savory broth, often served with egg shreds and seaweed.